A factory reset reinstalls Windows and returns a laptop to a clean state. It is the right move before you sell, donate or hand a laptop to someone else, and it often fixes a machine that has become slow or unstable after years of software clutter. Windows has the tool built in, so you do not need a USB stick or a technician for most resets.
Key takeaways
- Back up your files before any reset, even if you choose Keep my files.
- Remove everything is the option to use before selling or donating a laptop.
- Turn on the clean data option to make deleted files much harder to recover.
- Have your BitLocker recovery key and Wi-Fi password ready before you start.
- A reset fixes software problems, not slow hardware such as an old hard drive.
Before you reset: a quick checklist
- Back up documents, photos, desktop files and browser bookmarks to an external drive or cloud storage.
- Note down licence keys for paid software you will need to reinstall.
- Find your BitLocker recovery key in your Microsoft account if the drive is encrypted.
- Plug the laptop into the charger and keep it plugged in throughout.
- If you are selling it, sign out of OneDrive, Microsoft 365 and other accounts, and remove the laptop from your Microsoft account’s device list.
Which reset option should you choose?
| Option | What it does | Use it when |
|---|---|---|
| Keep my files | Reinstalls Windows, removes apps and settings, keeps personal files | The laptop is yours and has become slow or unstable |
| Remove everything | Removes files, apps and settings, then reinstalls Windows | You are selling, donating or passing the laptop on |
| Remove everything with clean data | As above, plus overwrites the drive so files are much harder to recover | Any time the laptop leaves your hands |
| Cloud download | Downloads a fresh copy of Windows from Microsoft | Local recovery files are damaged, and you have a good connection |
| Local reinstall | Rebuilds Windows from files already on the laptop | You want to avoid a large download |
How to factory reset a Windows 11 laptop
- Open Settings with Windows key + I.
- Go to System, then Recovery.
- Next to Reset this PC, click Reset PC.
- Choose Keep my files or Remove everything.
- Choose Cloud download or Local reinstall.
- If you chose Remove everything, click Change settings and switch Clean data to Yes before continuing.
- Review the summary and click Reset. The laptop restarts several times.
How to factory reset a Windows 10 laptop
- Open Settings and choose Update and Security.
- Click Recovery in the left menu.
- Under Reset this PC, click Get started.
- Follow the same choices as above: Keep my files or Remove everything, then the download option and clean data setting.
If Windows will not start
You can reach the reset tool from the recovery environment. On the sign-in screen, hold Shift while you click Power, then Restart. When the blue menu appears, choose Troubleshoot, then Reset this PC. If Windows fails to start several times in a row, it usually opens this recovery menu by itself.
What about a MacBook?
On Macs with Apple silicon or a T2 chip running macOS Monterey or later, use Erase All Content and Settings, found under General, then Transfer or Reset in System Settings. Older Macs need to be erased and reinstalled from macOS Recovery. Sign out of iCloud and turn off Find My first, or the next owner will hit Activation Lock.
After the reset
- Run Windows Update until nothing is left to install.
- Install your laptop maker’s driver tool, such as HP Support Assistant, Dell Command Update or Lenovo Vantage.
- Restore your files from the backup.
- If the laptop is still slow, the cause is probably hardware. Our guide to fixing a slow laptop covers the SSD and RAM upgrades that help most.
If the reset shows the laptop cannot run a supported version of Windows, check our guide to whether your laptop is Windows 11 compatible. When it is time to replace it, our refurbished laptops arrive freshly wiped with genuine, activated Windows Pro and a 1-year warranty.
Frequently asked questions
Does a factory reset remove everything?
Only if you choose Remove everything. Keep my files keeps your personal files but removes installed apps and settings.
How long does a factory reset take?
Usually between 30 minutes and two hours. With the clean data option it can take several hours, depending on the drive size.
Will a factory reset remove Windows?
No. Reset this PC reinstalls Windows, and it stays activated on the same laptop because the licence is linked to the hardware.
Is a factory reset the same as formatting?
Not quite. Formatting erases a drive. Reset this PC erases what you choose and reinstalls Windows, which is what you want for a laptop you will keep using or pass on.
Back up, keep the charger plugged in and pick the option that matches what happens to the laptop next. That covers almost every factory reset.

